KLAY Earns CGarchitect Award 2026 Nomination: The Future of Property Experience Is Interactive in Architectural Visualization
- Marketing and Info
- May 23
- 4 min read
Updated: Jun 1
For most of architectural visualization's history, the relationship between a developer and a buyer has been one-directional. The developer creates, and the buyer observes. A stunning render, a cinematic film, or a beautifully printed brochure are all declarations. They show what your future home will look like. The buyer receives the vision, responds to it, and decides.
KLAY was built to change that dynamic entirely.
Full article: https://cgconnect.chaos.com/insights/articles/c3d3e548-the-2026-3d-awards-nominees-are-here
What Is KLAY?
KLAY is Kunkun Visual's proprietary interactive real estate platform. It is built on Unreal Engine 5 and Arcware Pixel Streaming technology. This platform allows property buyers, investors, and architects to explore an unbuilt development in real time. They can do this from any browser or touchscreen device, with no downloads or installations required.
Inside a KLAY experience, a buyer can:
Walk through units at full architectural scale. Open doors. Move from the living room to the kitchen, to the bedroom, and to the balcony. They can experience the proportions and spatial flow of a home that does not yet exist, in a way that no static image or film can replicate.
Change material finishes in real time. They can see how a marble floor reads differently from timber. They can watch how the same space transforms when wall finishes shift from white plaster to warm stone.
Experience the development's broader context. The lobby, the amenities, and the transition between private and shared space can be experienced as a coherent journey, not just a sequence of isolated images.
All of this is streamed directly to a browser. There are no hardware requirements and no software installation. It is accessible from the sales counter, from a client's laptop abroad, or from an investor's phone in a different country.
The Recognition: Nominated for CGarchitect Awards 2026
The CGarchitect Awards are one of the most respected competitions in architectural visualization. They evaluate work across still imagery, animation, and increasingly, interactive and real-time production. A nomination for KLAY in the 2026 cycle places Kunkun Visual's interactive work in the global conversation about where architectural visualization is heading.
This recognition carries significant weight for us. CGarchitect has long been the industry's standard-setter. It is the competition where the best studios in the world measure themselves against each other. Having a technology platform nominated alongside the finest visualization work globally signals something important: the future of architectural visualization is not just about how good the images look. It is about how deeply buyers can be immersed in the vision. KLAY represents our answer to that future.
Why Interactive Architectural Visualization Is the Next Competitive Frontier for Property Developers
The Indonesian and Malaysian property markets are entering a new phase of buyer sophistication. A generation of buyers who grew up with interactive digital experiences—games, virtual tours, social media—now expects to engage with property developments the same way they engage with everything else: on their terms, in their time, with genuine agency over the experience.
Static renders and property films will always have their place. A well-crafted image communicates instantly. A great film creates emotional memory. However, neither of them can answer the question that matters most to a serious buyer: What does it actually feel like to be in this space?
KLAY answers that question directly. In doing so, it transforms the sales gallery from a place where buyers receive information into a place where they have experiences. The difference, in our observation across multiple deployments, is significant—not just in emotional engagement, but in sales conversion.
How KLAY Came to Exist
KLAY began as an internal question: what would it take to give a property developer's sales team a tool as powerful as the visualization itself? The best cinematic property films we produced were compelling in the hands of a developer who knew how to present them. However, they were linear—they played from beginning to end, and the buyer was merely a passenger. We wanted to give buyers the wheel.
Unreal Engine 5 provided the visual foundation. It offers the same rendering quality as our CGI pipeline, but it runs in real time. Arcware's Pixel Streaming technology solved the access problem. Instead of requiring buyers to have high-end hardware, the experience is rendered on our servers and streamed to any device with a browser. The result is a platform that delivers the visual quality of a custom CGI production with the interactivity of a next-generation product experience.
What the Nomination Means for Indonesian and Malaysian Property Development
A CGarchitect nomination for KLAY is not just a recognition of what Kunkun Visual has built. It signals to the regional property market that the standard of interactive visualization has arrived in Southeast Asia. Developers here can access it through a studio in Bandung and Kuala Lumpur.
For too long, the most advanced property visualization technology has been seen as the exclusive domain of global development markets—Dubai, Singapore, London. KLAY demonstrates that a Southeast Asian studio can build and deploy that technology for the developers and buyers of this region, with a full understanding of local market dynamics. This nomination validates that ambition.
Experience KLAY
Kunkun Visual offers KLAY deployments for residential, commercial, and hospitality developments of any scale. From a single apartment unit to a full masterplan, the platform adapts to the development's scope and the developer's sales strategy.
If you are planning a launch and want to understand what KLAY could mean for your buyers' experience, we would welcome the conversation.
— Kunkun Visual
Award-Winning Architectural Visualization Studio
Bandung, Indonesia & Kuala Lumpur, Malaysia
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