Work . Interactive
BYD Atto 3 Configurator
Introduction
A car you can configure, live.
The BYD Atto 3 configurator is a KLAY by Kunkun Visual research build in Unreal Engine 5. Paint, interior, doors and camera answer the moment they are touched, with nothing rendered ahead, and the live version streams to any browser, so a buyer configures the car on their own screen.
- BuildKLAY research build
- EngineUnreal Engine 5, streamed
- ControlsPaint, interior, doors, camera
- ByKLAY by Kunkun Visual
The live configurator is started by the studio for a call. This opens the 3 minute 31 recorded run.
About the project
A research build that proves the KLAY configurator on a product buyers know well: the BYD Atto 3, set in an open landscape and lit for a late afternoon.
Story
Every choice answers at once.
Change the paint and the car changes under the same light; open a door and walk the camera round to see it. The recorded run follows one session from the first colour to the close detail of the lights and wheels.
Process & Solutions
Real time, streamed.
The configurator runs in Unreal Engine 5 and is streamed to the visitor's browser, so the quality does not depend on their device. Live sessions are started by the studio for a call; the recording stands in the rest of the time.
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